Lettered
by Shi
A custom calligraphy and wedding stationery artist for your unique love stories, including invitations, signage, and paper goods.
Brand Identity
logo design
web design + development
brand STRATEGY
BRAND COLLATERAL
Shi’s work captures love stories with intentional detail, modern refinement, and soft charm. Her new brand reflects that same balance of luxury and warmth, rooted in romantic detail.
Shi creates heirloom-quality stationery, custom invitations, and beautifully styled signage that reflect each client’s personal story and aesthetic. Shi wanted a brand that felt as beautiful and intentional as the pieces she creates, giving her what she needed to grow what started as a part-time endeavor into a current full-time dream. We blended airy simplicity with subtle structure, giving her work space to breathe while elevating her artistry at every touchpoint. Her new visual direction is elegant and contemporary, built to sustain growth and fueled by a consistent flow of aligned inquiries.
The site experience showcases her work that supports both her creative process and her ideal client’s journey — from initial inspiration to finalized celebration details.
Every element of Lettered by Shi’s online presence was designed to honor not just the artistry of her work, but also the emotional resonance of the occasions she helps bring to life. The result is a cohesive digital platform that feels as timeless and artful as the pieces that come off her desk. It’s a digital home built for growth, refinement, and the love stories she brings to life.
Brand Photography by 5th Photography and Steph Kadlicko. Illustrations by Erica Gloecker.
"At first, I wasn't ready to make the investment, but after following her and understanding more about the quality and importance of her work, I went for it and I am so glad that I did. Her work and process is worth every penny and more."
Shi Norman, owner
