This project marked a significant evolution of Meredith’s business as her work expanded across large-scale murals, creative direction, and digital design. The goal was to create a brand identity that could hold all facets of her work in one cohesive system. Something expressive and energetic, yet structured for user experience and to support growth. The resulting identity reflects Meredith’s artistic voice through confident typography, intentional color, and hand-drawn elements that feel personal, recognizable, and distinctly her.
Designing the website for Meredith Made focused heavily on organization and flow. With offerings ranging from custom murals to creative direction and shoppable products, the site needed to feel intuitive without sacrificing personality.
Intentional layouts and clear structure provide ease of navigation, while bold visuals, illustration, and color maintain the energy of Meredith’s work. The final experience feels strategic, digestible and engaging, allowing visitors to explore her work naturally and return for more.