After ten years in the industry, Shawna's business had grown far beyond where it began. What started with cuts, color, and extensions had evolved into a specialized approach to hair loss, scalp health, hair restoration, and luxury extensions. The goal wasn't to reinvent what was already working, but to create a brand that clearly reflected the expertise, purpose, and direction that had developed along the way. We built an elevated visual identity that gives Shawna room to continue evolving while keeping the confidence and connection at the heart of her work.
The website became an extension of Shawna’s new identity, pairing the elevated visual direction with thoughtful organization, education, and clear pathways through her growing range of services. From trichology and hair restoration to luxury extensions, every piece was designed to help clients better understand their options and feel confident about what comes next.
We carried that same brand experience into e-commerce, creating a cohesive shop for clients and a protected space for licensed stylists. Together, the website and shop give Shawna a digital foundation that supports where her business is today, with room to continue evolving alongside it.
Brand Photography by Courtney Breider.