Looking for a personalized & highly trained microblading service in the Fox Cities area? Look no further than The Arched Brow Bar located in Neenah. They offer beautiful, bold eyebrows that are uniquely yours from the moment you wake up. Her customized experience offers to take in everything from their facial shape, existing brow structure, skin tone, hair color, skin type, lifestyle, and how they fill in their brows today. Jess prides herself on making sure you’re 100% comfortable with the vision for your brows, the shape, the pigment, and the comfort of the procedure.

This newer business of hers needed the full look – so we worked together to create a Brand Guideline, Logo, Brand Photography, and Website! By working together on many parts of her brand, we were able to make everything cohesive, connected & feel similar to the artistry that she creates.

Brand Guideline

I start with the Brand Guideline with every project as it truly sets the tone for the rest of the project. I want to NAIL this piece because it’s just a visual foundation of anything else that we do. I take the colors, fonts, content inspiration, keywords, and photo quality feel and implement that into the rest of the project details.

Logo Design

We created a Main Design, Secondary Design, Full Design, and Brand Marks to use in many different scenarios.

Brand Photography

We chose to focus on her studio, herself as an artist, and to capture a mock service in order to portray the client experience with what she has to offer in her salon environment.

Web Design


The strategic page builds for her brand to keep it simple, understandable, and easy to navigate were a Home, Services, Contact, and Booking Page.

In this way, we’re able to refer each project piece back to the guideline in order to keep consistency and an on-brand feel that customers are able to recognize! Let us know what you think!

Get in touch with Jess on her website or on social!

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